Cùng WESET hướng dẫn trả lời IELTS Speaking Part 2: Describe a person you know who runs a family business và gợi ý trả lời Part 3.

IELTS Speaking Part 2 | Describe a person you know who runs a family business

Part 2:

Describe a person you know who runs a family business.

You should say:

• Who he/she is
• What the business is
• What products it sells
• And explain what you have learned from him/her

Part 3:

1/ Would you like to start a family business?

Personally, I wouldn’t mind starting a family business. Perhaps a product-selling store and maybe something related to arts and crafts since those are my hobbies. I could retail materials for making crafts or sell my own artworks. Also, it would be nice to have some kind of legacy to pass on to my successors. This might sound pessimistic, but my shop could be a fail-safe for my future children if things don’t go according to plan for them.

2/ Why do some people choose to start their own company?

They probably wanted the freedom of being self-owned. If you are your own boss, then you get to decide the operations of your business. For example, huge decisions such as what items to sell or how to market products, which can make or break a business. Additionally, some people are just ambitious. They want to make a name for themselves and won’t settle with just supporting other people’s dreams. These people usually already have a vision for what they want their career to be and aren’t afraid to risk failures to achieve it.

3/ What are the advantages and disadvantages of family businesses?

With family businesses, there are some benefits like low labor costs. Usually, the owner or their family are already contributing to the establishment. Thus, they don’t have to reserve extra funding to pay for employees. Also, staff often care more about the success of the business since it’s owned by the family, which means they will likely have stronger work ethics. However, there are some drawbacks. If the business relies too heavily on family members, even when they lack the necessary skills to operate the trade, it can really negatively affect the growth of the business. Moreover, when the family trade struggles, the entire house feels the financial pressure, leading to emotional stress and economic stress.

4/ What family businesses do you know in your local area?

There are tons in my neighbourhood. The most common ones are food-related establishments. These places often sell breakfast meals like banh mi, a baguette with cold cuts of meat, or com tam, a dish with broken rice topped with grilled pork chops. Other frequently-seen stores are electronic ones selling phones and laptops or other essential devices. Since technologies are so common these days, these businesses aren’t struggling to find customers. They also constantly update their products to not fall behind with the times. I can’t forget about the clothing stores. Even though for me, the clothes they sell near my house are a bit outdated, the older generations of people in my neighbourhood still often buy from the stores.

5/ What makes a successful family business?

I believe the most important factor to succeed with a family business is adaptability. Usually, these companies are expected to last through future generations and if they don’t willingly change themselves or innovate, they risk the possibility of losing customers. What I mean is, people in different time periods tend to prefer different things. For example, what is considered stylish clothes can change rapidly and those who deal with this kind of trade need to be able to stock their shelves with trendy products. Although, changing too much and losing the brand’s identity could be negative too because they risk losing some of their loyal customers or blending in with other stores, which is obviously not beneficial for the family. To sum up, innovation is encouraged but businesses need to maintain their individualism too.

NEW WORDS AND PHRASES:

Part 2:

1. the most obvious feature (phrase) đặc điểm dễ thấy nhất
2. has the typical Vietnamese look (phrase) có vẻ ngoài điển hình của người Việt
3. detail-oriented (adj) chú trọng vào chi tiết
4. a small-scaled shop (n) cửa hàng quy mô nhỏ
5. sweet goods (n) các loại bánh ngọt
6. open for business (v) mở cửa buôn bán
7. baked treats (n) món bánh nướng
8. a good amount of sales (phrase) doanh số khá tốt
9. a wide range of products (phrase) nhiều loại sản phẩm đa dạng
10. makes sure are stocked (v) đảm bảo được dự trữ / bày bán đầy đủ
11. a variety of flavors (phrase) nhiều hương vị khác nhau
12. seasonal ingredients (n) nguyên liệu theo mùa
13. signature product (n) sản phẩm đặc trưng
14. sold out (v) bán hết sạch
15. excessive amounts (n) số lượng lớn / dư thừa
16. opening hours (n) giờ mở cửa
17. cake decoration skills (phrase) kỹ năng trang trí bánh
18. specializing in made-to-order (phrase) chuyên làm bánh theo yêu cầu / đặt làm
19. discipline (n) kỷ luật
20. consistency (n) sự nhất quán / đều đặn
21. well-established in the community (phrase) có tiếng trong cộng đồng
22. sourced (v) được lấy từ / được thu mua từ
23. locally owned businesses (phrase) các cửa hàng địa phương
24. food products (n) sản phẩm thực phẩm
25. value (v) trân trọng / coi trọng (tùy ngữ cảnh)
26. pursuing your passion (v) theo đuổi đam mê
27. pursuit (n) sự theo đuổi

Part 3:

1. product-selling store (n) cửa hàng bán sản phẩm
2. arts and crafts (n) đồ thủ công mỹ nghệ
3. retail (n) bán lẻ
4. legacy (n) di sản
5. successors (n) người kế nhiệm
6. pessimistic (adj) bi quan
7. fail-safe (n) an toàn tuyệt đối / đảm bảo
8. go according to plan (v) diễn ra đúng kế hoạch
9. being self-owned (adj) tự sở hữu
10. the operations of your business (phrase) hoạt động của doanh nghiệp
11. to market products (v) tiếp thị sản phẩm
12. can make or break a business (phrase) có thể quyết định thành bại của doanh nghiệp
13. ambitious (adj) tham vọng
14. make a name for themselves (phrase) tạo dựng tên tuổi
15. vision (n) tầm nhìn
16. risk failures (v) mạo hiểm thất bại
17. establishment (n) cơ sở kinh doanh
18. to reserve extra funding (v) dự trữ thêm vốn
19. owned by the family (v) thuộc sở hữu gia đình
20. have strong work ethics (v) có đạo đức nghề nghiệp tốt hơn
21. lack the necessary skills to operate the trade (phrase) thiếu kỹ năng cần thiết để vận hành nghề
22. the growth of the business (n) sự phát triển của doanh nghiệp
23. the family trade (n) nghề truyền thống của gia đình
24. financial pressure (n) áp lực tài chính
25. emotional stress (n) căng thẳng cảm xúc
26. economic stress (n) căng thẳng kinh tế
27. food-related establishments (n) cơ sở kinh doanh liên quan đến thực phẩm
28. breakfast meals (n) bữa sáng
29. cold cuts of meat (n) thịt nguội
30. topped with (v) phủ lên bằng
31. frequently-seen stores (n) cửa hàng thường thấy
32. essential devices (n) thiết bị thiết yếu
33. struggling to find customers (v) gặp khó khăn trong việc tìm khách hàng
34. update their products (v) cập nhật sản phẩm của họ
35. fall behind with the times (v) tụt hậu
36. outdated (adj) lỗi thời
37. to last through future generations (v) tồn tại qua nhiều thế hệ
38. innovate (v) đổi mới
39. different time periods (phrase) các thời kỳ khác nhau
40. those who deal with this kind of trade (n) những người làm ngành này
41. stock their shelves (v) trưng hàng lên kệ
42. trendy products (n) sản phẩm hợp xu hướng
43. brand’s identity (n) bản sắc thương hiệu
44. loyal customers (n) khách hàng trung thành
45. blending in with other stores (v) hòa lẫn với các cửa hàng khác
46. innovation (n) sự đổi mới
47. individualism (n) tính riêng biệt / bản sắc cá nhân

Xem thêm:

• IELTS Speaking Part 2 | Describe a city that you have visited and want to visit again
• IELTS Speaking Part 2&3 | Forget important things
• IELTS Speaking Part 2| Describe an intelligent person you know

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